Adnatus

The Adnatus innovation

A new way to drive impactful awareness.

You no longer pay for all your traffic. With pay-per-engagement (PPE), your budget only funds content that’s actually consumed — at least 8 seconds of active attention, measured with no cookie and no consent.

8 s · engagement threshold Standard campaign · CPC / CPM You pay for all traffic, including what’s never consumed Adnatus campaign · PPE You only pay for content actually consumed › session duration Unconsumed (< 8 s) Consumed (≥ 8 s) Active session

What Adnatus does

The link between awareness and performance.

Adnatus works the top and middle of the funnel — awareness and consideration — and carries your audiences to the threshold of conversion. One platform, several capabilities.

Multimedia

Every format, high impact.

Omnichannel

Independent from platforms.

Measured engagement

Audiences become engagement signals.

Engaged visits

Truly consumed traffic, not clicks.

Consumed content

The message is read, understood, explored.

Explore how it works

The Adnatus signature

What is an engagement?

At least 8 seconds of active attention, validated by a combination of behavioral markers measured server-side.

≈ 13 combined markers — no cookie, no consent.

Watch the measurement live, across the whole site.
8s of active attention
Active timeRead depthScroll speedHoversClicksVideo playsViewed areasTime per sectionContent returnsCursor movementTab focusReading rhythmInteractions

Others sell you impressions. We deliver attention.

Discover what sets us apart from other media buying platforms.

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Every channel. Every targeting.

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Ready to make advertising truly engaging? So are we.

Reach out to find the right solution and start using our platform.