Publications

Media trends 2026: attention takes center stage

In 2026, the scarce resource is no longer ad inventory but attention. Advertisers are shifting budgets toward formats that can prove real engagement, measured to the second rather than estimated. A look at the signals that truly matter this year and what they change for your media plans.

Équipe Adnatus · 20 May 2026

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Publication

12 April 2026

The messy middle: the grey zone where it all happens

News5 March 2026

Measuring without cookies: the consentless shift

Server-side, cookieless and consent-free measurement is no longer a fallback: it is the only way to account for 100% of audiences. Here is why a consentless approach…

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