Advanced engagement measurement technology

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To deliver engagements, Adnatus developed inhouse measurement technology monitoring interaction with every page to be able to count events on user engagements. We are measuring more than 10 touch points on a page in real time to deliver a true engagement solution to best deliver our campaign.

This solution allows us to deliver agnostically regardless of the placements we use, and thus cover multiple channels to push the ones that allow the best engagement according to the type of campaigns. To be relevant, we have developed our own media solution to be consentless in order to measure engagements without the limitation of cookies, but also to be compatible with cookies and user consents. We are working server side in order to be able to optimize campaigns algorithmically.

Bridging branding and performance

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We are bridging branding and performance to deliver engaging campaigns both locally or worldwide.

Our solution comes as a handy solution to maximise performance of upper funnel campaigns.

Our engagement measurement solution provide an agnostique dynamic optimisation technology to maximise engagement traffic delivery

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  • Our approach

Our innovative measurement technology measures true engagements with the user

Measuring active users

Our technology is measuring in real time when users are interacting with the page and only account for active time on the page. Our ability to collect efficiently user engagements and advanced server side connexions with media platforms allow us to delivery efficiently engagements.

10 touch points

To measure engagement, we are measuring more than 10 touch points to build engagement measurement through a scoring algorithm to identify engaged users compared to idle users. These measurements being fed into media platform allow us to efficiently deliver campaigns.

Inhouse measurement technology

Our ad tech specialists, media buyers, creative team and developers have been brought together to build this intricate technology that allow us to deliver engagements efficiently to our clients.

Privacy Safe Solution

Our technology is privacy-safe because it was developed on a Piwik foundation, which allows full control over the collected data to comply with various regulations worldwide. In addition, our tracking solution is among the few solution in the world to work cookieless and compliant with GDPR and other related regulations.

Cookieless

As measurement is key, we have built our solution so it can work with and without cookies to measure correctly engagement we deliver. This way, we can better assess how we are performing and best optimise our advertiser’s campaign.

  • Client success in Risk Management and Compliance
51%
Engagement rate
Our campaigns deliver qualitative engagements rate to our advertisers website. Our algorithm and team optimise campaigns to maximise engagement and a good engagement rate level.
15%
Lead average conversion rate uplift
Our campaigns contribute to upper funnel campaign and bring value added to improve conversation rate in following phases of the customer journey.
10
Tracking point
Our platform collects around ten touchpoints that allow us to measure the journeys of all audiences. These measurements are carried out server-side, thus complying with nLPD regulations in Switzerland and GDPR in Europe.

Client results

Explore our success stories to see how we have helped businesses like yours overcome challenges and achieve tangible results.

Boosting Engagement for the Geneva Wedding Fair
Assisting a company in entering a new market and achieving rapid growth.
Grow consideration for upper education with upper funnel campaigns
Assisting a company in entering a new market and achieving rapid growth.
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